Boehringer Ingelheim - Asasantin - Method

Asasantin microsite/edetail

The Doctors.net.uk campaign for Asasantin includes:

  1. The design and production of a stroke microsite to include current Doctors.net.uk campaigns, new campaign elements and content provided by Boehringer Ingelheim. The microsite will include the following elements:
  • A product presentation (eDetail)
  • Three short presentations
  • Link to and promotion of patient resources website
  • Conference highlights
  • Slide set
  • PDFs of clinical studies
  • Links to relevant guidelines
  1. Maximising GP and relevant secondary care interactions

  2. Market intelligence feedback from GPs about prescribing intentions as well as educational and clinical needs

 

Timeline

The Stroke microsite was launched in June 2009 and will run for a minimum of 12 months.

 

Results