The campaign was targeted at GPs and relevant secondary care specialists. The digital campaign is being used to maximise coverage of Asasantin’s key marketing and educational messages. The ‘stroke microsite’ includes both educational and promotional elements and was designed to maximise engagement with target physicians.
Following on from the award-winning digital marketing campaign (PM Society 2008), Doctors.net.uk was given the opportunity to work with Boehringer Ingelheim again on a digital marketing campaign to support the promotion of Asasantin. The online campaign consisted of a brand and disease microsite hosting a number of elements.