edetail

AstraZeneca - Symbicort SMART - Method

  • A 3-page linear product presentation with intention to prescribe questions and a call-back opportunity for doctors to request further information
  • Targeting 23,000 GPs who are active members of Doctors.net.uk
  • Campaign to run for 3 months between March and June 2009
  • Campaign to deliver a minimum of 1,500 completions (1,500 GPs engaging with all 3 key messages)

Timeline

Three months active promotion between March and June 2009.

 

Results