AstraZeneca - Symbicort SMART - Background

Symbicort SMART is an innovative approach to asthma management. It is the only combination inhaler licensed for maintenance and reliever therapy.

AstraZeneca decided to use Doctors.net.uk to develop, host and promote a digital promotional campaign to the 23,000 GPs who are active members of Doctors.net.uk.

 

Objectives

Develop a 3-page promotional product presentation targeting 23,000 GPs which will help to increase awareness of the Symbicort SMART approach to asthma management.

  • 3 month campaign
  • 3 pages with 3 key messages
  • Target audience: 23,000 GPs who are active members of Doctors.net.uk
  • Objective: 1,500 GPs to complete all 3 pages
  • medeConnect Healthcare Insight commissioned to carry out Campaign Impact Assessment  

Method