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The trusted channel for professional organisations to communicate with and educate doctors throughout the UK
Doctors.net.uk specialises in enabling organisations to rapidly engage target clinician groups, with their key messages and initiatives. 

There are  GMC registered doctor members, profiled by a wide range of data to ensure they only see and receive information relevant to their speciality, seniority and location. 

Every weekday, over 30,000 doctors use one or more of the services to source information, communicate, collaborate and take part in online learning.

99% of doctors say it's their most trusted source of professional information.

Organisations such as the Department of Health, the Health Protection Agency, the NHS Institute for Innovation and Improvement (NHSI), Royal Medical Colleges, the Department for Work and Pensions, BUPA and the Assura Group all work with Doctors.net.uk to reach, engage and influence their target doctor groups.
 
What Doctors.net.uk does

Doctors.net.uk has three key tools to deliver unrivalled levels of interaction and engagement:
  • Market research
  • Outbound communications
  • Online learning
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Outbound communications
For organisations wanting to rapidly engage and influence doctors, Doctors.net.uk builds effective and highly targeted communications campaigns to place the right information in front of doctors whenever they visit Doctors.net.uk. A summary of some of these engagement methods is outlined here

Client content pages and mini-sites
Using editorial and expert medical teams to create content that is highly relevant and topical, Doctors.net.uk builds content pages within the Library or Education sections of the site. These pages are created to marry doctors' information needs with client communications needs without losing the essential editorially led approach.

Communication programmes
Communications campaigns are most effective when sustained over a six to twelve month period and integrated with other marketing communications activities.
Driving engagement utilises tools such as
  • site promotion
  • topical and informative messages in the high traffic areas of the website
  • SMS messages to alert doctors to the latest health news
  • clinical bulletin - targeted messages - highly valued and highly personalised
Testimonials
“Doctors.net.uk quickly reached doctors with key messages, we are delighted with the very high levels of engagement achieved.” Dr Susanne Ludgate, Medicines and Healthcare products Regulatory Agency.

Research
Research is a key strategic communications device that can be used to assess perceptions, levels of awareness, information needs and preferences to help tailor communications campaigns as well as measure their impact.

Doctors.net.uk has over six years experience of surveying doctors’ opinions online. Over 60% of members participate in market research and have contributed to a wide range of online quantitative projects for clients as diverse as the Department of Health, the GMC, the National Audit Office, the BBC, the DWP, market research agencies and healthcare companies.

Doctors.net.uk combines the benefits of the online methodology with the extensive doctor network.
Fast and robust field work using the appropriate sampling methodology achieves the study objectives rapidly. 

The doctors’ profile ensures that the relevant respondents are selected based on speciality, seniority, clinical interests, year of graduation and geographical region.
Online education and training
With almost 300 modules available in a range of clinical and non-clinical topics, Doctors.net.uk’s award winning and accredited e-learning is used by over 10,000 doctors every month. Each education module is case-based and is awarded with two hours of CPD to go towards doctors’ professional development plans.

Doctors.net.uk has the capacity to reach and train thousands of doctors in specialised subject areas, and with a detailed profile available for every member, these training programmes can be targeted nationally or locally, to any group of doctors required.

Each training programme is tracked so that detailed statistics are captured on those doctors trained, subject to the Doctors.net.uk privacy policy. Their assessments are also recorded to gauge the level of awareness of the subject area before and after the training programme.
Views of Doctors.net.uk's online education
What doctors think of Doctors.net.uk's online education
"Doctors.net.uk Education has been an absolute boon as it is so cost and time efficient."
GP, Manchester

“Doctors.net.uk Education is probably the most useful thing on the Internet. I find it irreplaceable as I sometimes have difficulty attending courses.”
GP, Dundee

"Doctors.net.uk Education is very good. The modules are so up to date and relevant to so many specialities.” Physician, Bristol

What organisations think of Doctors.net.uk online education
“I’m convinced from experience, if you want to get important information out to GPs, you’ve got to use Doctors.net.uk.”
Dr Chris Ford, GP & Clinical Lead SMMGP

"It is hugely encouraging to know that so many frontline staff value and are taking full advantage of the Agency's innovative approach to training on Doctors.net.uk."
Professor Pat Troop, former Chief Executive, Health Protection Agency.
 
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