PM Society Digital Media - Best eDetail Award 2009
Winning entry:
A 3-month promotional campaign on Symbicort® SMART® (AstraZeneca) targeted to GPs.
The results:
6,425 GPs engaged with the Campaign and 71% of GPs stated they would increase their prescribing of Symbicort SMART.
PM Society Interactive Digital Media Award 2008
Winning entry:
A 12-month communications campaign for Boehringer Ingelheim’s Asasantin Retard, including education and promotion to GPs, cardiologists, neurologists and geriatricians.
The result:
15.2% increase in sales in a market growing at 6% - a significant increase in cash sales above the forecast.
PM Society Digital Media - Best e-Learning Award 2008
Winning entry:
An online learning programme to reduce healthcare related infections (HCAI) for the Department of Health (DH)
The result:
57% reduction of MRSA bacteraemia cases announced by the Health Protection Agency in September. 7,420 e-modules were completed by 4,978 doctors in less than 12 months.