Doctors.net.uk

andrew.baud@talapr.co.uk

Tala PR
The Weavers Shop
Shutford
Oxfordshire
OX15 6PL

Doctors.net.uk is the largest and most active network of medical professionals in the UK

Doctors.net.uk has a membership of over 190,000 doctors, with 97% saying that the network is their most trusted source of information. It is the online resource most frequently used by them and provides forums for discussion, education and extensive editorial content including conference highlights to support them in making the best decisions for the care of their patients.

The network was created for doctors, by doctors in 1998. More than 300 doctors now act as advisers and clinical information contributors. Credibility and integrity of all published materials isassured thanks to an experienced editorial team and a code of absolute transparency for all information published.

Doctors.net.uk provides a channel through which the health service and industry can effectively communicate with and research the opinions of medical professionals.

Public Sector

Doctors.net.uk offers capabilities above that of conventional healthcare communications
Working with Doctors.net.uk, government and other public sector organisations are able to inform and educate large numbers of medical professionals. Campaigns are proven to be effective: for example, a programme for the NHS Institute resulted in over 20,000 doctors evaluating their clinical practise to improve quality and efficiency of care.

Pharmaceutical, Medical Devices, Technology and Private Healthcare Providers

Doctors.net.uk forms an integral part of brand communications
With the healthcare industry scrutinising the cost and effectiveness of the field sales model, Doctors.net.uk has become an integral component in the sales and marketing mix. With return on investment being so clearly demonstrable, clients are increasingly using targeted digital communications to optimise the deployment of their sales and marketing budget.

In a launch campaign, Doctors.net.uk engaged 5,000 GPs who all viewed detailed information about a new product in less than half the time of the standard field sales model. Other award-winning work, for Boehringer Ingelheim, engaged 27,000 doctors in a year-long campaign that was equivalent to having 45 sales representatives on the road for the same period of time.

Market Research through medeConnect Healthcare Insight

medeConnect is an expert in online, community-based research, with unrivalled understanding of medical professionals worldwide. It is the independent full service market research division of Doctors.net.uk and hasaccess to and understanding of medical professionals via a range of state-of-the-art research tools and techniques.


Key people

Dr Tim Ringrose MRCP, Chief Executive
Tim trained in nephrology and intensive care in Oxford before joining Doctors.net.uk in 2000. He held an honorary senior lecturer post at Warwick Medical School until 2007. Tim has authored many articles and has spoken at many national and international events and conferences. Tim has led the development of services provided to doctors and has had considerable commercial experience delivering communication and educational programmes for a wide range of clients.

Simon Grime, Managing Director - Communications
Simon joined Doctors.net.uk in 2008 having worked in marketing communications for over 20 years. He has wide experience of developing communications strategies that increase engagement and drive response. These have ranged from major branding projects through to developing a brand communications model for a global product launch. Prior to Doctors.net.uk, Simon was sales & marketing director at DVA, a digital communications agency specialising in creating engaging online environments and content.

Anna Garofalo, Managing Director of medeConnect
Anna is responsible for the company’s market research business operations, providing strategic marketing information and business insight to the healthcare and pharmaceutical sectors. She also leads the development of new products and services including medeConnect’s strategic international research and syndicated services offerings. Anna joined medeConnect from Double Helix where she formed part of the senior leadership team, as director of strategic marketing research. Previous to that, she spent 16 years with healthcare market research leaderTNS, latterly as global strategic board director, before going on to found and establish her own market research agency.