RNIB

Objectives

• Awareness: Raise profile of RNIB services for GPs and patients
• Educate: Increase GP knowledge of prevention and treatment
• Improve: Overall care pathway
• Benchmark: Define knowledge levels amongst GPs

Approach

• Dedicated resource area tailored to GPs' learning needs
• Pre- and post-campaign research

Results

• 3,319 - Unique GPs engaged with resources
• 5,654 - Campaign User Views (CUVs)
• 13% increase in behaviour of RNIB services for GPs and patients