Patient Safety First

Objectives

• Drive awareness of the national Patient Safety First campaign and associated interventions
• Generate engagement and change doctors' clinical practice

Results

• 19,155 - Unique doctors engaged with the programme in seven months
• 39,334 - Campaign User Views (CUVs)
• 29% of audience engaged were Consultants

Impact Assessment Results

• 31% implemented an intervention as a direct result
• 74% actively assessed their own clinical practice
• 73% discussed with other clinical colleagues
• 92% said they would want follow-ups direct through Doctors.net.uk