NHS Institute for Innovation and Improvement

Objectives

• To drive awareness of High Volume Care programme amongst specialists and GPs
• Change attitudes and behaviours amongst doctors

Approach

• Dedicated content pages hosted online with downloadable PDF resources and podcast interviews with key specialists

Results

• Over 40,000 unique doctors engaged with the content in a 12 month period
• Post-campaign research showed 8,000 doctors changed clinical behaviour as a result of the campaign