GSK (Panadol) - Osteoarthritis (OA) pain relief

Objective

• To produce a highly engaging product presentation to encourage GP prescription for OA treatment

Results

• Live for 4 months
• 6,502 – Unique doctors engaged with the programme in four months
• 7,995 - Campaign User Views (CUVs)
• 10,295 – Total Page Impressions (PIs)
• Average time spent per page – 1 min 5 secs