Department of Health - Swine flu

Objective

• To provide a highly engaging information site to drive awareness of the Swine Flu vaccination programme
• To inform doctors about the clinical evidence for Swine Flu vaccine
• To dispel myths about the vaccine

Results

• 74,000 doctors exposed to the Swine Flu programme in one month
• 19,520 visits to the campaign, from 13,915 doctors: 20% of target audience
• 1,515 doctors completed the quiz with an average score of 73%